Hermès: Suspended in Time

For this window, Hermès asked us to play with the idea behind their new watch that has a feature that allows you to place the hour arm directly on the one, and the minute arm directly under the eleven. It's a way of suspending time.

Here, we suspended over 1000 objects using clear nylon string.

Check out this video :)

Manila Hotel

Had so much fun with this one. There are more ads coming out. Look out for a TVC, website and branding collaterals as well. Will post them once they're out. Can't wait.

ECD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo
Print Producer: Carol PeBenito
Accounts: Jakenna Malli

Featured on Media Online

Hot damn! My campaign got featured. 

When we first started this campaign, we had a field day looking for the perfect local Filipino artists. May Ann Licudine was at the top of my list. David loved her work straight away, but she kept refusing us at first because of some other project she had somewhere else. I was like, but we're BBDO. Hehe! We had no clout. 

I called her for the nth time and she finally agreed to come down from a province up north. 

We also used her style for the tv commercial. It breaks on November 3. I can't wait. It's an organically illustrated 30 second commercial. No vector graphics.