Hot damn! My campaign got featured.
When we first started this campaign, we had a field day looking for the perfect local Filipino artists. May Ann Licudine was at the top of my list. David loved her work straight away, but she kept refusing us at first because of some other project she had somewhere else. I was like, but we're BBDO. Hehe! We had no clout.
I called her for the nth time and she finally agreed to come down from a province up north.
We also used her style for the tv commercial. It breaks on November 3. I can't wait. It's an organically illustrated 30 second commercial. No vector graphics.