Ipanema Billboard in Naga

My cousin Nikki, just ran a grrat big race down in Naga. Never thought I'd get to see this billboard live, but thanks to her, I have an idea of what it looked like on site. Naga is pretty far away from Manila. Not worth flying down there to see a billboard. Thanks Nikki!

First hour of my next ad.

Here's the first hour of a new ad. It's coming out soon.

Ipanema Billboard

This one's coming out in Naga here in the Philippines. Hoping it stands out among the rest.

ECD: Dave Ferrer
Creative Director: Joe Dy
Art Director: Danielle Lim, Katrina Encanto
Copywriter: Rachel Villanueva
Photograher: Jose Aragon
Producer: Carol PeBenito
Accounts: Janlo Cui

Ipanema

Ipanema is a Brazilian brand slipper. The challenge was to give it a lively design like how it is in Brazil, but at the same time staying away from the Havaianas look. We targeted women. We mixed fun with sexy and this is what we got.

The pink one is pretty much done. The yellow one is about 80% done and the blue one is about 90% done. We had 2 days to get the designs out for the yellow and blue one.

Add one cup each of blood, sweat, and tears into a blender. Infuse patience in an air tight container. Serve.

ECD: Dave Ferrer
Art Director: Danielle Lim / Katrina Encanto
Copywriter: Rachel Villanueva
Photographer: Jose Aragon
Producer: Carol PeBenito
Accounts: Janlo Cui