Adobo Magazine Naked Campaign: Sagmeister

We were in Boracay and the idea of shooting Sagmeister naked seemed impossible. But I saw him in Hey Jude and told him about the idea, and he was for it. The next day we invaded his hotel room and made him strip. This was the result. It was an amazing experience art directing a legend in the field.


Executive CD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Joe Dy
Photographer: Andy Maluche

Adobo Magazine is a local advertising magazine in the Philippines.

Sagmeister Notes

Took some notes during the talk. You can actually watch a similar talk to the one he gave us over at Kidlat. Look for him at www.ted.com (he has several talks there actually).

Oh and below is Sagmeister's autograph. Too bad I didn't have an Xacto blade.

Sagmeister and Danni.

Sagmeister looking at my work.

I had the honor of meeting Stefan Sagmeister during the weekend during the 2009 Kidlat Awards in Boracay. He was one of the judges this year. He took at look at the Adobo Ads and said that he liked the typography. I think I half fainted when I heard him say that.

Afterwards we proceeded to do a shoot in his hotel room, w/c I can't really talk about yet. The ads will be up here as soon as they are published. I had a few good conversations with him. I feel so privileged.

He's sitting next to my ECD, Dave Ferrer, another awesome creative.

Adobo Magazine Ads

These ads are for Adobo Magazine (the leading advertising magazine in Manila). Mixing the fonts was a crazy task, but now I'm addicted! Also illustrated them myself. There are 2 others (Droga and Neil French) but when I upload them on here the colors come out all wrong. I will try to get it right and eventually post it. 

There was a certain order I worked on these ads, which I think is interesting to note. I worked on Droga first, and Neil French second (both are not posted yet). Stefan Sagmeister's was the third one and probably the hardest one to work on. The whole time I kept pressuring myself to make it perfect in case the typography king actually saw it. I hope it meets his standards. Bogusky's was the last one. Still thinking about changing up that background. Had a great time illustrating him though. He's really a good looking guy (hehe). 

Will post the other 2 soon. 

ECD: Dave Ferrer

Art Director: Danielle Lim 

Copywriter: Joe Dy & Prichie Fajardo

Accounts: Kathy De Leon