Adobo Creative Review by Sheungyan Lo

The ECD of China chooses one of the Adobo ads to review. He was here for the Passions (JWT internal judging of work) and this ad was their favorite from the campaign. Too bad I wasn't here at the time. Was on leave, in Boracay. We scored a 6, which isn't bad. Was happy about it.

Sagmeister looking at my work.

I had the honor of meeting Stefan Sagmeister during the weekend during the 2009 Kidlat Awards in Boracay. He was one of the judges this year. He took at look at the Adobo Ads and said that he liked the typography. I think I half fainted when I heard him say that.

Afterwards we proceeded to do a shoot in his hotel room, w/c I can't really talk about yet. The ads will be up here as soon as they are published. I had a few good conversations with him. I feel so privileged.

He's sitting next to my ECD, Dave Ferrer, another awesome creative.