This was a campaign for JOY Scented Toilet Paper. Here in the Philippines, scented toilet paper is a new thing. To introduce it into the market, we took pieces of toilet paper, rolled them up into a cone to mimic perfume samples in department stores. The results were awesome. Women (the target market) were able to sample the scent, and the softness of the toilet paper, which was totally incidental. We also have a print ad, with the same image above and a pull out sleeve that gives a sample of the scent the toilet paper has. Exactly like a perfume sample you'd get out of Vogue Magazine. It was a fun little campaign.
ECD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Priscilla Fajardo
Accounts: Kathy de Leon, Ellie Llorente
Producer: Karen Pilapil