Adobo Magazine Naked Campaign: Sagmeister

We were in Boracay and the idea of shooting Sagmeister naked seemed impossible. But I saw him in Hey Jude and told him about the idea, and he was for it. The next day we invaded his hotel room and made him strip. This was the result. It was an amazing experience art directing a legend in the field.


Executive CD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Joe Dy
Photographer: Andy Maluche

Adobo Magazine is a local advertising magazine in the Philippines.

Manila Hotel

Had so much fun with this one. There are more ads coming out. Look out for a TVC, website and branding collaterals as well. Will post them once they're out. Can't wait.

ECD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo
Print Producer: Carol PeBenito
Accounts: Jakenna Malli

Scented Samples

This was a campaign for JOY Scented Toilet Paper. Here in the Philippines, scented toilet paper is a new thing. To introduce it into the market, we took pieces of toilet paper, rolled them up into a cone to mimic perfume samples in department stores. The results were awesome. Women (the target market) were able to sample the scent, and the softness of the toilet paper, which was totally incidental. We also have a print ad, with the same image above and a pull out sleeve that gives a sample of the scent the toilet paper has. Exactly like a perfume sample you'd get out of Vogue Magazine. It was a fun little campaign.


ECD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Priscilla Fajardo
Accounts: Kathy de Leon, Ellie Llorente
Producer: Karen Pilapil

Sagmeister looking at my work.

I had the honor of meeting Stefan Sagmeister during the weekend during the 2009 Kidlat Awards in Boracay. He was one of the judges this year. He took at look at the Adobo Ads and said that he liked the typography. I think I half fainted when I heard him say that.

Afterwards we proceeded to do a shoot in his hotel room, w/c I can't really talk about yet. The ads will be up here as soon as they are published. I had a few good conversations with him. I feel so privileged.

He's sitting next to my ECD, Dave Ferrer, another awesome creative.

Adobo Magazine Ads