First hour of my next ad.

Here's the first hour of a new ad. It's coming out soon.

Ipanema Billboard

This one's coming out in Naga here in the Philippines. Hoping it stands out among the rest.

ECD: Dave Ferrer
Creative Director: Joe Dy
Art Director: Danielle Lim, Katrina Encanto
Copywriter: Rachel Villanueva
Photograher: Jose Aragon
Producer: Carol PeBenito
Accounts: Janlo Cui

Ipanema

Ipanema is a Brazilian brand slipper. The challenge was to give it a lively design like how it is in Brazil, but at the same time staying away from the Havaianas look. We targeted women. We mixed fun with sexy and this is what we got.

The pink one is pretty much done. The yellow one is about 80% done and the blue one is about 90% done. We had 2 days to get the designs out for the yellow and blue one.

Add one cup each of blood, sweat, and tears into a blender. Infuse patience in an air tight container. Serve.

ECD: Dave Ferrer
Art Director: Danielle Lim / Katrina Encanto
Copywriter: Rachel Villanueva
Photographer: Jose Aragon
Producer: Carol PeBenito
Accounts: Janlo Cui

Imagine a Bogusky-Droga Agency.

Adobo Creative Review by Sheungyan Lo

The ECD of China chooses one of the Adobo ads to review. He was here for the Passions (JWT internal judging of work) and this ad was their favorite from the campaign. Too bad I wasn't here at the time. Was on leave, in Boracay. We scored a 6, which isn't bad. Was happy about it.

HOLY CRAP!

Alex Bogusky is following me on Twitter. Of course I asked if I could follow him first. This slight connection to him somehow encourages me.

Manila Hotel: Mabuhay Palace

Here's an ad we did for the Chinese restaurant at the Manila Hotel. The subject was originally Hu Jintao, but since the restaurant focuses on Confucius, we thought we would to. Cliche, yes, but it's what the client wanted. Sigh.


ECD: Dave Ferrer
Art Director: Danielle Lim
Copywriter: Joe Dy, Priscilla Fajardo